But the commercial has SO MANY things to notice. The dog looks EXACTLY like the uber-popular dog o' the moment, Benji. The woman is shown cutting up steak that looks better than any cut of meat I ever buy, only to have it magically transform into dried chipped beef. It's sold in a tiny cereal-size box that any dog worth his fleas would consume in ONE DAY. And of course, it's got the Gravy Train element, where you add water to make its own gravy!
We thought this was a fascinating experiment and wanted to add water to all dry kibble, but really, it only made a mess, and I doubt even the dog thought the "gravy" improved the chow.