Friday, February 19, 2010

Funky Food Friday: Summit candy bars peaked in the 1980s

It's Funky Food Friday, and today we're highlighting a candy bar that isn't around anymore. I'm eager to find out if anyone remembers it. If you had asked me just randomly if I remembered Summit chocolate bars, the name would NOT ring a bell. But then I saw the orange wrapper with the two "Ms" as mountain peaks, and heard the catchy, yet still amazingly generic, jingle, and now I totally do remember.

The late 1970s-early 1980s were an era when all of a sudden, every candy bar company had to have a bar with cookies or wafers on the bottom. Remember? Twix, Summit, Forever Yours, Whatchamacallit. I remember we had to create a product in eighth grade and we glommed onto that trend and created a cookie wafer-bottomed candy bar, naming it "One Step Further." Gettit? The cookie bottom took traditional candy bars One Step Further.

Sounds pretty lame in retrospect, but really, One Step Further is not that much of a stupider name than Forever Yours, Whatchamacallit, Charleston Chew or, uh, Mounds.

I've embedded one commercial below, but here's another Summit ad featuring a young Kathie Lee Gifford. This one shows the candy bar better. Seriously, anyone remember this? Apparently it was from Mars (the company, not the planet) according to this sketchy Wikipedia entry.

7 comments:

Deanna said...

Wow! I would've never remembered those if you hadn't posted this. But seeing the video refreshed my memory. If I remember correctly, they were really good; but how could they not be?

Mike said...

I remember that candy bar. I don't know if i ever ate one, but I remember the packaging.

I still miss my old Marathon bar. I loved the braided caramel with the ruler on the back.

Funnygirl2004 said...

I remember these! What about Marathon bars or Reggies?

Anonymous said...

My mom used to pack these in my lunch

Anonymous said...

Omg..I love this candy,I wish it would come back as a Promo..

Anonymous said...

I remember this candy bar from another ad where 2 people hike to top of a mountain and one hiker whips out a Summit Candy Bar that was stashed under his hat! Then the announcer says "Summit Candy Bar!" in a very announcer-ish voice. My brother and I used to recreate this moment on the few occassions when we got to enjoy a Summit ourselves.

Anonymous said...

I loved the summit bars- please bring them back along with the Marathon candy bars they were awesome!