It's Funky Food Friday, and today we're highlighting a candy bar that isn't around anymore. I'm eager to find out if anyone remembers it. If you had asked me just randomly if I remembered Summit chocolate bars, the name would NOT ring a bell. But then I saw the orange wrapper with the two "Ms" as mountain peaks, and heard the catchy, yet still amazingly generic, jingle, and now I totally do remember.
The late 1970s-early 1980s were an era when all of a sudden, every candy bar company had to have a bar with cookies or wafers on the bottom. Remember? Twix, Summit, Forever Yours, Whatchamacallit. I remember we had to create a product in eighth grade and we glommed onto that trend and created a cookie wafer-bottomed candy bar, naming it "One Step Further." Gettit? The cookie bottom took traditional candy bars One Step Further.
Sounds pretty lame in retrospect, but really, One Step Further is not that much of a stupider name than Forever Yours, Whatchamacallit, Charleston Chew or, uh, Mounds.
I've embedded one commercial below, but here's another Summit ad featuring a young Kathie Lee Gifford. This one shows the candy bar better. Seriously, anyone remember this? Apparently it was from Mars (the company, not the planet) according to this sketchy Wikipedia entry.