Generation X took one on this chin this week, as MTV Networks president Van Tofler dismissed kids who grew up in the '70s and '80s as cynical and not as civic-minded as MTV's new crush, millenials.
"We're pushing Generation X out," Toffler said. "We're slaves to our different audiences, for MTV that's millennials, who are vastly different than Generation X; they're definitely less cynical -- they're more civic minded."
He has a point, at least about how our generation isn't exactly riveted to MTV anymore. I'm 41, and the last time I tuned in with any regularity was to see whether Jessica Simpson could figure our whether canned tuna was chicken or fish on "Newlyweds" -- in 2005.
But where he loses me is when he holds up "Jersey Shore" as an example of the lack of cynicism and civic-mindedness shared by MTV's current audience. For the love of Snooki, what is he talking about?