But they were best known for their ads, in which people rode their horses through snowy mountains or did other things to remind you how icy and wonderfully fresh their mints were. ("Velamints took the sugar out, you can reeeeeeally taste the mint! So fresh, they take your breath away! Smooth refreshing VELAMINTS!")
At the time they were popular, I was more a candy-chomping kid than a suave mint-popping adult, but damn if I didn't find the ads hypnotizing.