When we were kids, people would actually toss bags of fast-food trash right out their car windows. Recycling was unheard of, and only the real carob-eating hippie freaks knew what compost was.
Things started small, but suddenly the streamroller of "Keep America Beautiful" was chugging through the land. We were taught not to be a litterbug (don't make that Indian cry!) and not to pollute.
His snappy slogan since been replaced with another weirdly rhyming slogan "Lend a hand--care for the land!"
Yeah. I like ours better. But the giant yellow outlines around Woodsy's eyes kinda freak me out.