Trend had the round ones, generally on a white background, with cute lil cartoony items and maybe a couple of words of text.
Shakespeare was not writing these things. The peach sticker said "Peachy!" The hot dog said "Hot Dog!" The smiling popcorn kernel, which had to be one of the most-printed stickers because it was EVERYWHERE, said "Poppin' Good!" Witty.
Everyone had their own faves. I remember way preferring the sweet smells over the savory ones (pizza--blech!). I wasn't really a fan of the holiday ones--Christmas trees and turkeys and witches--but I always kind of liked the really odd ones, those things you wouldn't ever want to smell, like a shoe or an old tire. I guess some people really got into them and traded them, but we didn't--we scratched then and sniffed them and stuck them on things, but never took it to the trading or collecting level.
Smell is the sense that can take you back in time like no other. So if you really want to spend just another five minutes in junior high or grade school or however old you were back in this era, find yourself your favorite sticker--the scents hold on--and give it a sniff. Here's one fan's discussion of how to buy vintage stickers.
I remember really liking the chocolate ice cream cone one even though it didn't smell like chocolate. Which were your faves, and which scents grossed you out?