Back when Burger King's mascot wasn't nearly as creepy as he is today, the fast-food chain tried to tout the guy as if he was one of the much more sought-after McDonald's gang.
What kid would be thrilled with a pillowy king doll that probably smelled like grilled beef? We're guessing they still have crates and crates of this ill-conceived toy stacked in some Burger King warehouse someplace, Ark of the Covenant-style.
That red-bearded meat monarch couldn't hold a candle to Ronald, Grimace or Hamburglar. Heck, he wasn't even to Mayor McCheese's level. (Maybe it's because we had much more respect for the mayor: he had to win elected office; Burger King was probably born into it.)
Did anybody ask Santa for this chintzy looking thing? "Merry Christmas, Billy. They threw this in the bag when I bought some french fries." Ho, ho, ho...hum.