Now raise your other hand if you ... were never really sure what it was.
I guess it was a literacy program? That gave poor kids free books? And I shouldn't be speaking of it in the past tense, because it's still around. But of course is in trouble, as everything is in these days of budgets being pruned left and right.
RIF's origin story is truly touching. "Margaret McNamara knew there was something special about giving children the power to make choices. But she didn't know her simple act of kindness—bringing a few used books to four boys she was tutoring—would start a reading revolution. That was more than four decades ago. When the former teacher told the children they could choose a book to keep as their own, their delight and astonishment led her to conclude that they, and other children, had never known the excitement of owning a brand new book. She knew it was extremely important to get more books into the hands of children who were learning to read but didn't have the resources. And she knew it was time to act."
Do you remember RIF--its PSAs, if nothing else?